AI-powered shopping ads are changing how people shop and how businesses connect with customers. As the need for skilled marketers increases, the AI-Powered Shopping Ads Certification Exam is crucial for anyone wanting to improve their skills. This guide offers key questions and answers to help you succeed on the exam. Whether you’re an experienced marketer or a beginner, understanding these concepts will enable you to create effective shopping ad campaigns that increase brand visibility and drive sales. Let’s explore the insights that will set you up for success.
Here are 7 basic Google shopping ads certification questions and answers. You have a chance of passing.
1. Smart Shopping campaigns simplify campaign management by automating which of the following?
- Ad creation
- All of the above
- Bidding
- Targeting
2. True or false? Shopping ads use product data to determine how and where to show ads.
- true
- false
3. Which of the following is something retailers shouldn’t do in a shifting retail landscape?
- Provide minimal information to simply things
- Connect with customers anywhere and everywhere they are in a brand-first way
- Remove friction to drive action
- Accelerate by making data the foundation of everything they do
4. True or false? Shopping campaigns can help promote online and local inventory.
- true
- false
5. What can Local Catalog Ads do?
- Promote store deals
- All of the above
- Reach mobile shoppers
- Drive store visits
6. Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
- false
- true
7. Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
- Any shopping queries
- Broader queries
- Local intent queries
- Long-tail or specific queries
Google Shopping Advertising Assessment Answers and Questions
AI shopping ads are changing digital marketing, so it’s important for marketers to stay updated. To help you prepare for the AI-Powered Shopping Ads Certification Exam, we’ve gathered 50 key questions and answers for AI-Powered shopping ads certification.
This resource will improve your knowledge and skills. Get ready to enhance your expertise and pass the certification! All answers are marked black color and bold. Let’s begin.
1. What configuration do you need before you can launch a Performance Max campaign?
- Enable enhanced conversions
- Keywords
- Product feed in Merchant Center
- Assets
2. Where would you go to opt in to the Product Ratings program?
- Google Ads
- Google Merchant Center
- Google My Business
- Product feed
3. What’s the purpose of products groups in a Shopping campaign?
- Product groups are remarketing lists that you want to advertise in each of your campaigns.
- Product groups are keywords that are defined by categories you can select in each of your campaigns.
- Product groups are used to specify which products from your feed you want to advertise in each campaign.
- Product groups are predefined themes that you can select in each of your campaigns.
4. How does Google enforce policy violations?
- Feed disapproval and item suspension
- Item disapproval and account suspension
- Ad disapproval and campaign suspension
- Campaign disapproval and ad suspension
5. What are free product listings?
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
6. What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
- Viewable cost per impression (CPM)
- Maximize conversion value
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
7. A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
8. You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- Shopping ads can be served by one Comparison Shopping Service (CSS).
- Shopping ads can be served by Google Merchant Center only.
- Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.
- Shopping ads can be served by Google My Business.
9. What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
- Google Ads account suspension
- Google My Business account suspension
- Google Merchant Center account suspension
- Feed suspension
10. Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
- Email notification in Google My Business
- Email notification in Google Ads
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google Merchant Center
11. Which category type does irresponsible data collection fall under in the Google Ads Policy?
- Prohibited content
- Editorial standards
- Restricted content
- Prohibited practice
12. What are three benefits of a Performance Max campaign? Choose three.
- Optimizes on goals using artificial intelligence
- Helps you reach consumers across Google platforms
- Simplifies campaign management.
- Gives you more control by manually setting up campaigns
13. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
- Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
- Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
- Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
14. What’s an example of an omnichannel goal?
- A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
- The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
- A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
- The store marketing team at a large pet company wants to double only in-store sales by Q4.
15. What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
- Add negative keywords in the campaign
- Add negative keywords in the product feed
- Add negative keywords in the ad
- Add negative keywords in Merchant Center
16. In which three places can Standard Shopping ads appear? Choose three.
- Google Images
- Gmail
- The Shopping tab
- Google Maps
- Google Search
17. You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
- Website traffic
- Lead
- Sales
- Awareness
18. What are two ways your shoppers can check out when purchasing an item? Choose two.
- Checkout on Display
- Checkout in your local store
- Checkout on Maps
- Checkout on your website
19. What’s automatically optimized with a Performance max campaign?
- Budget allocation across networks
- Product feed creation
- Campaign creation
- Country of sale
20. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
- Secure checkout
- Country-specific destination URL
- Store policy
- Full contact information
21. You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.
- Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
- Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
22. What are two commonly used programs in Google Merchant Center? Choose two.
- Store Ratings
- Local campaigns
- Promotions
- Product Ratings
23. What are three ways Shopping adds help you reach your goals? Choose three.
- Secure leads and contacts
- Build better consumer experiences
- Drive app downloads
- Drive traffic and sales
- Use data to fuel growth
24. When do you pay for a Shopping ad?
- When someone clicks on your ad and lands on the site
- When someone views your ad without engaging with the content
- When someone makes a purchase on the site
- When someone searches for your item
25. What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
26. You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
- Maximize Clicks
- Enhanced CPC
- Manual Max CPC
- Target Return On Ad Spend (tROAS)
27. You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
- Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
- Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
- Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
- Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account.
28. Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping ads are manually generated.
29. What are two features of a Standard Shopping campaign? Choose two.
- Standard Shopping campaigns give you more control by letting you create and edit an ad format.
- Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
- Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
- Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
30. You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
- Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
- Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
- Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
31. What are three ways that you can help build a better consumer experience to drive action? Choose three.
- Offer an easy checkout process.
- Let shoppers buy online and pick up in-store.
- Adopt a single channel experience (online only or offline only).
- Simplify the shopping experience by providing minimal information.
- Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
32. You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
33. In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
- In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
- Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
- Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
- Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
34. How are Shopping ads created?
- Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
- The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
- Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
- The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
35. Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
- Product Shopping Ads
- Local Inventory Ads
- Gmail Ads
- Responsive Display Ads
36. What goal in a Performance max campaign will help you get new customers?
- Customer acquisition
- Customer retention
- Customer focus
- Customer selection
37. You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
- Product-oriented
- Auction
- Manual bids
- Reach
38. How does Google Merchant Center interact with Google Ads?
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
39. You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
- Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
- Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
- Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
40. You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
- Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
- Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
- Merchant Center lets you manage how your in-store and online product inventory appears on Google.
41. What’s an example of an online sales goal?
- You want to promote your online inventory and drive consumers to purchase a product on your website.
- You want to promote your product and drive consumers to your physical location.
- You want your consumers to schedule an appointment before purchasing the product.
- You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
42. What are the three main components of Google’s policy mission statement? Choose three.
- Protect users’ online safety
- Implement fair and consistent policies
- Protect the business from fraudulent charges
- Promote positive experience for all users
- Guarantee revenue for businesses
43. You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
- Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
- Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
- Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
44. What marketing objective does Performance Max for Retail use?
- Lead Generation
- Awareness
- Online Sales
- Mobile App
45. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
- price
- image_link
- availability
- product_type
46. What’s the purpose of attributes in the product feed?
- Attributes are keywords that describe a product.
- Attributes are numerals only that describe a product.
- Attributes are text only that describe a product.
- Attributes are the data points that describe a product.
47. You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
- Misrepresentation of self or product
- Return policy
- Restricted content
- Prohibited practice
48. What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
- Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.
- Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach.
- Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
- Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
49. How do Performance Max campaigns work?
- Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
- Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.
- Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
- Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
50. You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Provide personalized experiences that meet shopper expectations online or in-store.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Guarantee profitability, traffic, customer base, and sales with Shopping ads.
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.