Display & Video 360 Certification is a Google credential that validates expertise in managing digital advertising campaigns using the Display & Video 360 platform. It covers campaign management, audience targeting, creative development, and performance measurement. To obtain the certification, individuals complete training and pass an exam, making it valuable for digital marketers and media buyers.

dv360 certification exam passing score — Display & Video 360 Certification

Display & Video 360 Certification Exam (All Questions and Answers)

The Display & Video 360 Certification Exam evaluates your skills in managing digital advertising campaigns on Google’s platform. This compilation of 50 questions and answers highlights key concepts, including campaign management, audience targeting, creative development, and measurement strategies. Use this resource to prepare for the exam or enhance your understanding of Display & Video 360 to achieve DV360 certification. Now let’s start.

*Display & Video 360 Certificate achieved by Bhupati Barman from Skillshop.*

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1. Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase.

What should they set up within Display & Video 360 to get that information?

They should set up custom bidding.
They should set up attribution modeling.
They should set up instant reporting.
They should set up conversion tracking.

2. Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
Marketplace has premium inventory for both mobile web and mobile in-app inventory.
Creative dimensions work for mobile web and mobile in-app inventory together.
App collections are available for both mobile web and mobile in-app inventory.

3. You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

Ad Canvas and Campaign Manager 360
Google Web Designer and Search Ads 360
Google Web Designer and Campaign Manager 360
Ad Canvas and Google Web Designer

4. What’s the definition of Display & Video 360 as a product?

A product that allows advertisers to store and deliver their ads to a publisher’s webpage.
A product that allows publishers and media owners to manage the inventory they offer.
A product that allows advertisers to buy digital inventory and manage campaigns.
A product that allows website owners to track, manage, and report data on their website traffic.

5. You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?

Creative module
Inventory module
Campaign module
Report module

6. You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type. What strategy should you use?

Active View
Maximize clicks
Maximize conversions
Custom bidding

7. You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

Same-device measurement
Conversion tracking
Open measurement software development kit (SDK)
Cross-environment conversions

8. Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

Private deals
Programmatic Guaranteed
Open Auction
Private Auction deals

9. Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?

Mobile app install line item
YouTube & partners line item
Display line item
Video line item

10. You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

Insights tool
Forecasting tool
Reach planning tool
Plan workspace

11. Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

Programmatic Guaranteed deal
Open auction deal
Private auction deal
Preferred deal

12. Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app.

Why could this be happening?

You can’t modify existing line item targeting at the insertion order level.
You can’t modify targeting once the campaign has line items assigned.
You can’t modify targeting for mobile in-app inventory at the line item level.
You can’t modify insertion order targeting at the line item level.

13. You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

Demographic targeting
Optimized targeting
Viewability targeting
Device targeting

14. A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

Within their insertion order settings
Within their specific audience settings
Within their line item settings
Within their campaign settings

15. You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

Active View
Maximize conversions
Custom bidding
Maximize clicks

16. Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

Creative module
Report module
Audience module
Inventory module

17. You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

$4.00
$5.01
$5.00
$4.01

18. Your client recently launched a new line of bicycles and created a specific ad for the step-through model.

What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

Target audience
Custom intent audiences
Lifestyle audiences
Custom affinity audience

19. Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

Set the campaign to purchase CTV app inventory through both deals and open auction.
Set the campaign to run ads that are 15-, 30-, and 60-seconds long.
Set up the campaign to add brand safety targeting to all line items.
Set the campaign to limit the inventory to a particular device.

20. Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

Optimize for clicks
Optimize for completions
Optimize for time spent on-screen
Optimize for conversions

21. You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?

Responsive ads
Data-driven ads
Native ads
In-stream video ads

22. What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?

Data-driven ads
In-stream video ads
Responsive ads
Native ads

23. Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines.

What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?

Line item & Campaign
Partner & Advertiser
Insertion order & Campaign
Campaign & Partner

24. Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

Brand Lift can’t be measured for audio ads.
Display & Video 360 can’t support Brand Lift measurement.
Brand Lift can’t be measured for Programmatic Guaranteed deals.
The Brand Lift report can’t show up instantly in Display & Video 360

25. Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

Optimize for clicks
Optimize for creative rotation
Optimize for time spent on-screen
Optimize for conversions

26. In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?

You want to build creatives and directly upload to Display & Video 360.
You want to customize each of your creatives within your campaign.
You want to measure your creatives’ performance against your goals.
You want to customize your creatives for mobile apps.

27. What statement describes the difference between blocklists and sensitive categories in Display & Video 360?

You can modify sensitive categories, but you can’t modify a blocklist.
Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
You can modify a blocklist, but you can’t modify sensitive categories.
Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.

28. Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

It allows you to increase ad exposure to the same users.
It allows you to reinvest your budget to reach new users.
It allows you to decrease your unique reach.
It allows you to decrease impressions in certain regions.

29. An advertiser participates in a private auction. What happens if their bid isn’t the highest?

All impressions go to the advertiser with the highest bid.
The deal is automatically canceled for the advertiser.
The advertiser will automatically win the auction.
The advertiser still receives half the deal impressions.

30. If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?

You should create an instant report.
You should create an offline report.
You should create a keyword report.
You should create a basic report.

31. How can you perform a bulk creatives upload in Display & Video 360?

By using a structured data file or a spreadsheet template in Display & Video 360.
By using Display & Video 360 to upload the creatives directly.
By using the Display & Video 360 API or a spreadsheet, as there’s no option to upload creatives directly into Display & Video 360.
By using a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly into Display & Video 360.

32. Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad.

Which Floodlight tag would provide this information?

Global site tag
Counter tag
Any floodlight tag
Sales tag

33. Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?

One of the source files is in WAV format.
One of the ads is missing a companion creative.
One of the ads was created in Ad Canvas.
One of the source files is in MP3 format.

34. Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.

35. Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

Digital content labels, advertising verification, and invalid traffic
Digital content labels, sensitive categories, and advertising review
Digital content labels, sensitive categories, and general categories
Digital content labels, sensitive categories, and invalid traffic

36. You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

Private Auction deal or Preferred deal
Programmatic Guaranteed deal or Preferred deal
Open Auction deal or Programmatic Guaranteed deal
Open Auction deal or Private Auction deal

37. You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

Use the Deal Troubleshooter.
Review the campaign-level targeting.
See if the line item has multiple targeting assigned.
Contact the publisher.

38. In what Display & Video 360 scenario does it make sense to use inventory packages?

A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.

39. You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?

You should make changes within your Display & Video 360 account.
You should upload your updated file to your Display & Video 360 account.
You should make changes to the structured data file directly in Display & Video 360.
You should download a structured data file from Display & Video 360.

40. For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

When you’re paying in different currencies for a global ad campaign.
When you want to guarantee a fixed number of impressions.
When you’re working across multiple publishers within a deal.
When you want to apply frequency management to your deal.

41. What would you use the Intelligence Panel for in Display & Video 360?

You’re running a campaign and want to upload a single creative to multiple line items.
You’re looking to forecast impression levels for a new campaign coming next month.
You’re running a campaign and want to see which insertion order is under-pacing.
You’re negotiating a deal and want to choose the most relevant inventory for your campaign.

42. Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?

Flipbook
Parallax
Swirl
Native

43. What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.
Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.
Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.

44. You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10.

What will you pay for the impressions?

$10.01
$9.99
$5.00
$10.00

45. You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

Check that your deal complies with publishers.
Check for potential reach issues.
Check for incoming bid requests.
Check the line item for potential targeting issues.

46. What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?

120 x 600\n320 x 50 \n320 x 480\n300 x 250\n728 x 90
320 x 50 \n320 x 480\n300 x 250\n728 x 90\n768 x 1024
160 x 600\n320 x 50 \n320 x 480\n336 x 280\n728 x 90
320 x 50 \n320 x 480\n336 x 280\n728 x 90\n768 x 1024

47. While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

Inventory Availability report
Floodlight report
Reach Overlap report
Audience Composition report

48. Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

Via both advertisers and publishers
Via representatives from Display & Video 360
Via advertisers
Via publishers

49. You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?

Campaign level
Insertion order level
Line item level
Advertiser level

50. Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causing it?