Welcome to the Google Ads Apps Certification Q&A guide! This resource is here to help you master the key concepts of advertising apps on Google. Whether you’re preparing for the exam or looking to enhance your skills, you’ll find essential questions covering campaign setup, targeting strategies, and performance measurement. Let’s get started!
Google Ads Apps Certification – Knowledge Check Assessment
Welcome to the Google Ads Apps Certification Knowledge Check Assessment! This assessment features 12 questions to test your understanding of Google Ads for mobile apps. By completing this assessment, you will reinforce your knowledge of key concepts, strategies, and best practices essential for effectively promoting apps using Google Ads. Let’s begin…
1. An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. Select the best answers.
- App-specific goals
- Stage of app maturity
- Competitor strategy
- Business goals
2. You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.
- World News Online customers have higher expectations than the average user
- Information on the Play listing page is used for App push notifications.
- Information on the Play listing page is used as creative assets in App campaigns
- A high-quality listing will encourage downloads by users from the App campaign
3. You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.
- Customise the app’s UX and expand payment methods relevant to LATAM
- Research specific market culture and productivity tool usage in LATAM
- Research device usage and connectivity within LATAM
- Launch the app in LATAM before translations are complete, to test the market
4. You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
- Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
- Use the asset report to see which assets are low-performing and gradually swap them out for new ones
- Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
- Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
5. Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.
- Ad groups with specific themes are used to create and deliver relevant ads to travellers with different interests
- Ad groups target users based on their past travel history
- Ad groups allow a marketer to set different budgets for each theme
6. Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.
- Create helpful boundaries for the system to work within by setting a thoughtful bid and budget
- Keep an eye on strategy and objectives, evolving them over time as needed
- Provide the system with ample, meaningful data and the time to process it
- Make adjustments to the campaign in reaction to hourly fluctuations in performance
7. You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.
- Are view-through conversions being measured and valued appropriately?
- How effective is deep linking at getting new users to install the OneStop app?
- Which of OneStop’s app users have the highest long-term value?
- How are users moving between OneStop’s app and web properties?
8. Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.
- Efficiency
- Goal-setting
- Creativity
- Strategy
9. When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
- Ad formats, language, location
- Ad formats, budget, location
- Budget, language, location
- Ad formats, budget, language
10. Select two reasons why a finance company might invest in app promotion. Select the best answers.
- To drive phone calls to customer service
- To increase user engagement with the app
- To help users discover the app
- To determine if the app is useful
11. How do Google App campaigns help both marketers and users? Select the best answer.
- By delivering a relevant ad to the right user at the right time
- By delivering as many ads as possible to the same user throughout the day
- By delivering relevant ads to users on YouTube
- By delivering ads to as many users as possible
12. Why is conversion tracking critical for Google App campaigns? Select the best answer.
- Conversion tracking provides insights that help shape push notifications for your apps
- Conversion tracking enables you to understand individual user preferences
- Data captured with conversion tracking can be used to target specific users
- Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
Google Ads Apps Certification – Knowledge Check Assessment Answers in PDF
At a glance, all questions and answers of the knowledge check assessment for Google Ads Apps certification.
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Skillshop – Google Ads Apps Assessment Questions and Answers
Mastering Google Ads App is important for marketers who want to boost their online presence. This assessment includes 49 key questions and answers about app advertising strategies. It aims to test your knowledge of the platform’s features and best practices, helping you prepare for certification or enhance your skills. Use this guide to assess your Google Ads expertise and find areas for improvement.
1. When setting up a new Google App campaign, which three settings must be made at the campaign level?
- Budget, language, location
- Ad formats, budget, location
- Ad formats, budget, language
- Ad formats, language, location
2. Which two options are benefits of using Google Analytics for Firebase? (Choose two)
- There’s no need to implement an SDK.
- It provides a simple Android-only solution.
- Data collection is transparent and more secure.
- It provides automatic setup and out-of-the-box reporting.
3. What are the two main marketer objectives for app promotion?
- Engagement and website growth
- Discovery and engagement
- Global expansion and in-store sales
- Discovery and global expansion
4. What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
- Use the asset report to identify and add more top-performing assets.
- Track users across individual sites and apps visited.
- Include view-through-conversion reporting to understand the full value of the ads shown.
- Evaluate all paid channels and distribute investment equally.
5. What are the three tracking solutions for Google App campaigns?
- Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
- Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
- Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
- Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
6. Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
- Make adjustments to the campaign in reaction to hourly fluctuations in performance.
- Keep an eye on strategy and objectives, evolving them over time as needed.
- Create helpful boundaries for the system to work within by setting a thoughtful bid and budget.
- Provide the system with ample, meaningful data and the time to process it.
- Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
7. Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
- The VTC metric used by Google is different from most other networks.
- He’ll receive consistent measurement across his marketing landscape.
- Google offers more segmentation information for VTCs than all other networks.
- Google has a VTC industry benchmark to compare against similar businesses.
8. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
- The budget of the campaign is automatically increased with each asset type added.
- The system has flexibility to create individual ads that best move a user to install or take action in the app.
- The system can identify the best-performing assets from the portfolio, then create more based on them.
- The system can automatically create individual ad groups to accommodate each asset type.
9. Which statement summarises a Google App campaign?
- A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
- A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don’t own.
- A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
- An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
10. You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
- 5
- 20
- 10
- 8
11. George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
- It’s when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s the total number of times that a user has seen an ad before eventually completing a conversion.
12. The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
- Design
- Speed
- Sound effects
- Usability
- Customer support
13. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
- A travel company with a large app user base that hasn’t yet set values for the key actions that users take within the app.
- An education company with a large app user base that’s assigned values to the specific actions that users take within the app.
- A finance company with a small app user base that wants to drive additional app installs.
- A fitness company with a large website user base that’s about to launch its new app.
14. How do humans and machines work as an effective team when running Google App campaigns?
- Humans can monitor reports exclusively, while letting machine learning handle everything else.
- Humans and machines have complementary skill sets.
- Humans can verify creative assets made by machines, saving time in the process.
- Machines can provide very detailed reporting, while humans handle the majority of optimisation tasks.
15. What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
- 2
- 3
- 4
- 5
16. Where do users spend the most time when on mobile devices?
- Phone calls
- Apps
- Apps and websites equally
- Websites
17. Why is conversion tracking critical for Google App campaigns?
- Conversion tracking provides insights that shape push notifications for an app.
- Data captured by conversion tracking may be used to target specific users.
- Data captured by conversion tracking powers machine learning.
- Conversion tracking enables companies to understand individual user preferences.
18. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
- User reviews
- Website traffic
- New users and installs
- In-app actions
19. What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
- Focus marketing strategies on similar users who bring long-term value to a business.
- Proactively target an audience with most-engaging video assets.
- Focus marketing efforts only on those users who are already engaging with an app regularly.
- Send push notifications to high-value users, reminding them to use an app.
20. An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
- 500
- 20
- 0.5
- 2
21. What are the two key components of a high-quality app experience?
- Personalisation and video quality
- User experience and video quality
- Technical performance and personalisation
- Technical performance and user experience
22. For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
- 100
- 10
- 500
- 20
23. What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
- Apps deliver better brand awareness than websites.
- Apps require minimal maintenance.
- While on mobile devices, users spend the majority of time in apps.
- App downloads are growing year over year.
24. Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
- Create a library of assets that he might use during the ad creation process.
- Gather feedback from people who are already using his app regularly.
- Define a goal that he wants to achieve with an App campaign.
- Conduct thorough research on apps belonging to similar businesses.
25. What are the two most common reasons a finance company might choose to promote its app?
- To increase user engagement with the app.
- To drive phone calls to customer service through the app.
- To help users discover the app.
- To determine if app users have a preferred banking location.
26. Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
- Those who haven’t yet downloaded an app might need extra incentive.
- Some users download apps and then forget about them.
- Apps can be accidentally uninstalled during operating system updates.
- A significant percentage of app users churn after three months.
27. Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- 200
- 50
- 100
- 25
28. Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
- Adjust bids regularly.
- Evolve the strategy.
- Provide a lot of good data.
- Set boundaries.
- Update campaign settings daily.
29. Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
- A carousel video asset.
- A 60-second landscape video asset.
- A square video asset.
- A 60-second portrait video asset.
30. Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
- Machine learning reduces human bias and common errors.
- Machine learning is more capable of interpreting human emotion.
- Machine learning can have a better understanding of business objectives.
- Machine learning can analyse millions of signals and placements in real time.
31. Which task could the Market Finder by Google tool help with?
- Building audience lists based on individual user emails.
- Developing a list of suitable potential markets for expansion.
- Translating an app into multiple languages.
- Developing a list of campaign management recommendations.
32. Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
- A recommendation of bid adjustments, based on different times of the day and week.
- An estimate of the number of installs or in-app actions that she can drive with her bidding strategy.
- A recommendation of the bid that she should set to compete against similar businesses.
- An estimate of the total number of impressions that the app will receive across Google’s inventory.
33. Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
- Portraying people using the app.
- A behind-the-scenes look at how the app was made.
- Comparing the app against other industry apps.
- Showing the app and its functionality.
34. When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
- Use an action shot from the app experience itself for more engaging creative.
- Superimpose the logo on the image and use text liberally in ads.
- Include a call-to-action button on your image that says ‘Learn more’.
- Use images with a high pixel density to be clearly visible on a variety of screen sizes.
35. Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
- Perform specific tasks efficiently.
- Plan strategies on a wide scale.
- Strengthen relationships with clients.
- Set the right campaign budgets.
36. Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
- Review the asset report but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
- Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality.
- Review the asset report to see which assets are low-performing and gradually swap them for new ones.
- Review the asset report as a frame of reference, then immediately remove all existing assets and start afresh with new ones. After two months, the existing assets are stale and need to be replaced.
37. Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
- The associated images and videos on Google Images and YouTube.
- The existing Display Network and/or video campaigns within the same Google Ads account.
- The content within the app’s Google Play and Apple app store listings.
- The website associated with the app in question.
38. A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
- 1:1, 1.75:1 and 4:5
- 1:1 and 1.75:1 only
- 1:1 and 1.91:1 only
- 1:1, 1.91:1 and 4:5
39. Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
- It’s a practical way to automatically convert client briefs into fully functional account structures.
- It’s an efficient way to learn what account structures are being used by similar businesses.
- It allows for more time to focus on strategy and creating customer experiences.
- It’s an automated solution to communicate with clients using faster response times.
40. Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
- Google Search, Google Play, Discover, Gmail and Google Maps
- Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network
- Three million sites and apps in the Google and YouTube networks
- Gmail, Google Search, Google Play and three million videos in the YouTube network
41. Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- Competition becomes more focused at a granular level.
- App campaigns don’t allow location targeting at a more granular level than country level.
- The system works best when working from the largest dataset possible.
- Users outside of the location target area might feel excluded.
42. What impact has machine learning made on the marketing industry?
- Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
- Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
- Advertisers can crunch more data at scale than ever, to drive better business outcomes.
- Advertisers are spending more time on campaign optimisation due to additional data that’s surfaced.
43. What should you keep in mind when selecting events to measure in a Google App campaign?
- Pick an event that can be compared against similar apps.
- Pick an event that matters to your business and occurs frequently.
- Pick an event with low value that happens on a very significant basis.
- Pick an event with significant value, regardless of how often it occurs.
44. In what way do Google App campaigns simplify the ad creation process?
- If video or image assets aren’t uploaded manually, content may be pulled from the app store listings.
- Content is taken from the website and social media associated with the app to design different ad formats.
- The system analyses App campaigns run by similar businesses and identifies the best settings for your ads.
- The system will run a simulation to analyse how your app works and then design ads based on what it finds.
45. A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
- Set the campaign’s daily budget as planned initially and then fluctuate it on a weekly basis.
- Set the campaign’s daily budget initially less than planned and then double it right before the deadline.
- Set the campaign’s daily budget as triple that originally planned.
- Set the campaign’s daily budget slightly higher than originally planned.
46. An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
- Annual revenue
- Business goals
- App-specific goals
- Competitor strategy
- Stage of app maturity
47. Why should companies with physical locations embrace app usage?
- Mobile apps help build brand and website awareness.
- Over half of consumers use mobile apps when shopping in-store.
- Apps inform potential customers of opening and closing times.
- Apps encourage potential customers to subscribe to their newsletter.
48. Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
- Conduct market research.
- Conduct competitor surveys.
- Initiate a full app rebuild.
- Initiate a code freeze on app development.
49. You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
- By delivering a unique ad to every individual user.
- By delivering relevant ads to users only on YouTube.
- By delivering ads to as many users as possible in one location.
- By delivering a relevant ad to the right user at the right time.
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.