The Google Ads Display Certification shows your skills in creating, managing, and improving display ads on Google Ads. This certification proves you can effectively reach and engage audiences with eye-catching ads on the Google Display Network. Earning this credential will boost your skills in targeting, ad formats, and measuring performance, helping you run successful advertising campaigns that meet business goals.
At a glance, Google Ads Display Assessment.
Skillshop Google Ads Display Certification all Questions and Answers
Welcome to the Skillshop Google Ads Display Certification guide! This lesson includes 49 questions and answers to help you prepare for the exam. By reviewing these, you’ll gain the knowledge to confidently take the test and earn your certification. Let’s begin!
You have a chance of passing the Skillshop Google Ads Display Certification.
1. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- Targeting, auctions, and campaign cost-per-click
- Location, calls-to-action, and user conversion costs
- Performance, auctions, and user journey complexities
- Budget, competition, and user thought processes
2. What can the Performance Planner recommend?
- Using “Target impression share” as an automated bid strategy
- Including or excluding “Google search partners”
- Applying bid adjustments to specific locations
- Campaign-level Target CPA (cost-per-acquisition)
3. An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
- She wants the same level of results without managing the campaigns.
- She prefers to offer minimal input and relies on automated solutions.
- She prefers more control over all aspects of her Display campaigns.
- She wants to deliver both Search and Display ads from the same campaign.
4. How does Google Display ads grow marketing results for advertisers?
- It determines a user’s primary marketing objective and enables the features that will best achieve it.
- It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
- It harnesses best-in-class signals to place ads against the most relevant content.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
5. A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
- An awareness-based bidding strategy
- A conversion-focused bidding strategy
6. Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- Maximize conversions
- Target impression share
- Maximize clicks
- Target return on ad spend (Target ROAS)
7. Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Location targeting allows ads to be served in the specific geographic locations you choose.
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Employment targeting allows you to serve ads only to people who work in a specific field.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
8. Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
9. A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
- Budget amount
- Example placements
- Creative assets
- Keyword examples
10. Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- Awareness-based bidding
- Conversion-focused bidding
- Retention-focused bidding
- Consideration-focused bidding
11. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
12. What are two reasons a marketer might use responsive display ads? Choose two.
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
- Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
- Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
13. What’s a key benefit of Responsive Display Ads?
- You can upload your own ads using templates.
- You can upload your own creative assets.
- You can set the ads to run in banner-eligible slots.
- You can choose images from their built-in libraries.
14. Which statement is true about the value of Google Display Ads?
- It enables advertisers to reach customers searching for specific search terms.
- It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
- It offers advertisers the most control over the geographic locations where their ads will be seen.
- It uses best-in-class automation and bidding to reach millions of users at just the right moment.
15. Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- To review new keyword opportunities
- To react to ever-changing external factors
- To check for status issues
- To analyze demographic performance
16. What is a key benefit of Display campaigns?
- Advertisers can provide minimal input to create a Display campaign.
- Smart Display campaigns can automatically create video content.
- Display campaigns provide highly-segmented insights for daily campaign deep dives.
- Display campaign performance helps determine search recommendations.
17. You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- Keywords
- Remarketing lists
- Placements
- Topics
18. Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
- Demographic targeting
- Custom Intent audiences
- Standard remarketing
- In-Market audiences
- Affinity audiences
19. Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
- AMPHTML ads
- Responsive display ads
- Uploaded ads
- Image ads
20. What are two ways Google Ads can fuel your business goals? (Choose two.)
- Reach more users by placing ads on all search engines.
- Increase online, in-app, in-person, and over-the-phone sales.
- Get more of the right people to visit your website.
- Enable premium membership subscriptions.
- Cap the number of ads you pay for, based on your business.
21. Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
- It will show exact products to potential customers that have previously seen them on his website.
- It will connect with users based on their demonstrated in-market behavior and purchase intent.
- It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
- It will reach audiences based on their lifestyles, interests, and passions.
22. Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- Sets manual bids for specific times of the day
- Integrates a large variety of signals to evaluate user intent
- Minimum and maximum bid values are determined by the daily budget
- Saves time and marketing resources
- Sets the appropriate bid for each and every auction
23. Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
- Similar Audiences
- Demographic targeting
- Standard remarketing
- Custom Intent audiences
24. What are two benefits of automated bidding? (Choose two.)
- Cross analysis
- Time saving
- Higher CPAs
- Competitive analysis
- Guaranteed results
25. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- So that seasonal trends can be better identified for each individual marketing objective
- To avoid any potential keyword duplicates between different marketing objectives
- To prevent campaigns from becoming “Limited by Budget”
- So that spend is not reallocated between two different marketing objectives
26. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- Performance Planner leverages machine learning for forecasting.
- Performance Planner is free to use with any merchant-hosted storefront.
27. Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
- Local
- Display
- Discovery
- Video
28. Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
- Gender
- Postal code
- Age
- Location
- Occupation
29. What does Performance Planner automatically do?
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
- Uses machine learning to target new demographics
30. Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
- Image ads and dynamic ads
- Shopping ads and remarketing ads
- AMPHTML ads and image ads
- Video ads and call-only ads
31. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
- Increase sales
- Influence consideration
- Build awareness
- Drive action
32. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
- Demographic retargeting
- In-Market audiences
- Custom Affinity audiences
- Affinity Audiences
33. An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
- Automated video production
- Automated YouTube video creation
- Automated bidding
- Automated rule creation
34. Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
- In-Market audiences
- Affinity Audiences
- Similar Audiences
- Remarketing
35. When should you use responsive display ads?
- When your primary goal is meeting branding requirements..
- When your primary goal is to control the look and feel of your ads
- When your ads will only be run in banner-eligible slots.
- When your primary goal is performance.
36. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
- Shopping
- Search
- Video
- Display
37. If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- Target impression share
- Maximize conversions
- Maximize clicks
- Enhanced cost-per-click (eCPC)
38. What’s one benefit of using responsive display ads?
- They can run on native inventory.
- They can meet exact branding requirements.
- They can be uploaded.
- They can respond to manual A/B testing.
39. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- Influence, awareness, and promotion
- Relevance, control, and results
- Growth, reach, and traffic
- Sales, consideration, and integrity
40. Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
- His ads can enable customers to purchase his products directly from within the ad.
- His ads can appear on Google Search results when customers are searching for specific search terms.
- His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
- His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
41. Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of global internet users across millions of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
42. What’s provided by Responsive Display Ads?
- Complete creative control and reach
- Reach, simplicity, automation
- Reach, scale, control
- Complete creative control and simplicity
43. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
- Men and women, ages 35 to 44
- TV comedy fans
- People looking to buy a car
- Parents of infants
- Golf enthusiasts
44. What’s a characteristic of Responsive Display Ads?
- They enable publishers to deliver a faster experience using AMP.
- They help limit ads to banner-eligible slots.
- They offer greater control over the way your ads look and feel.
- They let you create ads that serve in all ad slot sizes.
45. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
- The appropriate bid can often be a static target that is challenging to reach.
- If you do not bid efficiently, you could miss valuable conversions.
46. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- With Google Ads, you can choose a maximum amount to spend per month.
- With Google Ads, your ads will show on every available search engine.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
47. Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
- By tracking website traffic, improving customer service, and driving longer customer interactions.
- By getting her ad in front of the right people, in the right place, at the right time.
- By building a social following, improving customer engagement, and driving larger transactions.
- By getting her ad to the people she selects, based on automated marketing objective tracking.
48. Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- Influence consideration
- Drive action
- Build awareness
- Increase leads
49. Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Custom Affinity audiences
- Dynamic remarketing
- Affinity audiences
- Standard remarketing
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