You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task.
What are two advantages Performance Planner offers you?
- Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner leverages machine learning for forecasting.
The correct answers are:
✅ Performance Planner forecasting is powered by billions of Google searches conducted each week
✅ Performance Planner leverages machine learning for forecasting
Why Correct?
Google Ads Performance Planner is a powerful tool designed to help advertisers plan budgets, predict campaign performance, and optimize spending using real-time data and smart forecasting.
Let’s break down the two correct advantages:
✅ 1. Performance Planner forecasting is powered by billions of Google searches conducted each week
Why it’s correct:
Performance Planner uses fresh, real-time search data — from billions of searches across Google every week — to forecast how changes in spend might impact key metrics like:
- Clicks
- Conversions
- Conversion value
- Cost per acquisition (CPA)
Real-life value:
As an airline marketer, you’ll get predictions based on actual demand trends (e.g., “flights to NYC”), helping you budget more accurately around seasonal travel spikes or destination trends.
✅ 2. Performance Planner leverages machine learning for forecasting
Why it’s correct:
Google uses machine learning models to analyze historical campaign performance and future search trends. It then simulates thousands of potential scenarios to show how your campaigns may perform based on different budget levels or bid strategies.
Efficiency benefit:
It helps you confidently answer questions like:
“What happens if I increase the monthly flight ads budget by $5,000?”
“How many extra bookings can we expect?”
This makes planning smarter and data-driven — not guesswork.
Why the Other Options Are Incorrect
| Option | Why It’s Incorrect |
|---|---|
| ❌ Performance Planner will help you identify funds from other operational budgets | Google Ads Performance Planner only works with your ad campaigns, not your overall company budgeting or operations. |
| ❌ Performance Planner integrates with other budgeting software, such as QuickBooks | There’s no direct integration with accounting tools like QuickBooks — it works within the Google Ads platform only. |
Summary:
| Feature | Correct? | Reason |
|---|---|---|
| ✅ Forecasting powered by Google search data | Yes | Uses massive search volume for accurate predictions |
| ✅ Uses machine learning | Yes | Simulates real-world ad scenarios for smarter planning |
| ❌ Finds funds in other budgets | No | Doesn’t manage non-ad budgets |
| ❌ Integrates with QuickBooks | No | No third-party budgeting tool integrations |
Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. You can also see more Google Ads Search Certification Exam questions.
- About the Author
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.