Google Ads Search Certification Test Questions and Answers 2024

What is Google Ads Search Certification?

Google Ads Search Certification is a professional credential from Google that shows a person’s skill in using Google Ads for effective search advertising campaigns. This certification is available on the Google Skillshop platform, where users can learn about various aspects of Google Ads.

Before starting the Google Ads Search Assessment test, follow all Google Ads Search Assessment answers for 50 questions, then you can begin practicing.

Google Ads Search Certification knowledge check assessment answers

Skillshop Google Ads Search Certification

To succeed in digital marketing, it’s important to master platforms like Google Ads. The Google Ads Search Certification shows your ability to create and manage effective search ad campaigns. This certification includes campaign setup, optimization strategies, and performance measurement. Preparing for the knowledge check assessment is key for anyone wanting to prove their skills in this area. Below are the questions and answers to the Skillshop Google Ads Search Certification knowledge check assessment to help you pass confidently. The right answers are marked as Coral Red color.

1. When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Enhanced cost-per-click (eCPC)
Target impression share
Maximize Clicks
Maximize Conversions

2. The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign.

How can they use the optimization score to benefit their campaign?

To understand the network performance of their website, revealing optimization opportunities.
To judge the popularity of their website compared to others, helping them better understand their market share.
To find how close their campaign is from being optimized for performance to its full potential.
To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.

3. You’re considering using automated bidding to make your campaign management process more efficient.

What are three ways that automated bidding can improve efficiency?

Sets the appropriate bid for each and every auction
Saves time and marketing resources
Integrates a large variety of signals to evaluate user intent
Minimum and maximum bid values are determined by the daily budget
Sets manual bids for specific times of the day

4. You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads.

What are two benefits you could derive from using responsive search ads?

Longer funnels
Less click-fraud
Lower eCTR
Greater flexibility
More relevance

5. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

What will happen to her campaign’s optimization score?

It will gradually improve by the end of the week.
It will improve upon acceptance.
It will improve by the end of the month.
It will improve by the end of the day.

6. Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

2.51
5
4.5
2.5

7. What are three efficient ways for marketers to apply recommendations that impact optimization score?

Review and apply individual recommendations within each of the categories.
Review recommendations and make adjustments under campaign settings.
Use “Apply all” to implement every recommendation with one click.
Review and apply individual recommendations in your Keyword report.
Opt in to apply certain recommendations automatically.

8. What are two types of value-based Smart Bidding strategies?

Maximize conversion value with target ROAS
Manual CPC
Target impression share
Maximize conversion value

9. You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task.

What are two advantages Performance Planner offers you?

Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner leverages machine learning for forecasting.

10. You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.

How can you attract search traffic for Wonder Boots product name queries only?

Using broad match
Using exact match
Using keyword targeting
Using phrase match

11. A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.

What’s a key benefit of a well-managed Google Search Ads campaign?

Search ads can appear within organic search results.
Search ads can automatically send follow-up information to potential customers.
Search ads can include videos of relevant products.
Search ads can appear on relevant searches by potential customers.

12. You’re walking a new client through the basics of Google Search ads.

Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

Queries, marketing goals, and Search ads
AI, bid strategies, and creatives
Targeting, ad formats, and bid strategies
Queries, ad formats, and keywords

13. Which two asset types can also be served as account-level automated assets?

Dynamic callouts
Dynamic sitelinks
Call asset
Promotional callouts

14. How should marketers use AI-powered Search ads to accomplish their business goals?

Rely on manual bidding for queries marketers anticipate delivering the most value.
Leverage broad match, Smart Bidding, and Responsive Search Ads together.
Use exact match keywords to help AI-powered Search reach specific audiences.
Reduce and reinvest paid search budgets in high-quality image assets.

15. Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction.

What change to Brenda’s ad might improve the Ad Rank?

Making the headline bold to potentially improve the eCTR.
Adding seasonal messaging during the holiday season.
Using colors in the message text to improve Quality Score.
Incorporating an image to make the ad more enticing.

16. As an advertiser, creating your first Search ad in Google Ads is a simple five-step process.

What is the correct order of the five steps?

Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.
Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.

17. Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.

What’s an advantage of using these optional path fields?

To match an appropriate landing page with the search term that triggered the ad
To allow the Google Ads system to anticipate what content is present on the landing page
To give users an idea of the content they’ll see upon clicking the ad
To give users more options over which landing page they want to navigate to

18. What’s a benefit of using Smart Bidding with broad match?

Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.

19. What does Performance Planner automatically do?

Uses machine learning to target new demographics
Sets your ad budget for maximum growth
Forecasts how your current campaigns will perform in the future
Recommends the perfect ad structure for your budget

20. What are three signals broad match uses to match Search ads with queries?

Interests
Smart Bidding
Geographic
Language
Device

21. Which three factors impact a Search ad’s auction-time ad quality?

Ad landing page experience
Ad relevance
Bidding strategy
Expected clickthrough rate
Ad Rank

22. How many responsive search ads can you have in Google Ads?

There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

23. How can marketers predict the impact of applying recommendations on their optimization score?

Leverage trusted, third-party tools to analyze and optimize their campaigns.
Each recommendation shows its impact on the optimization score as a percentage.
Use Google AI to forecast the increase in conversions as a result of recommendations.
Cross reference the settings of comparable campaigns with higher optimization scores.

24. Which three best practices could you follow to expand your reach with broad match?

Use brand restrictions with broad match for branded campaigns.
Maximize campaign reach by using broad match with manual bidding.
Make use of responsive search ads and AI-powered creative.
Add broad match keywords for exact match keywords across campaigns.
Organize all ad groups to be in alignment with a common theme.

25. What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

They remove the need for marketers to optimize Search campaigns.
They help save time so marketers can reinvest in their most important priorities.
They automatically generate headlines based on advertisers’ websites.
They help advertisers reach the right user, at the right price, with relevant ads.

26. An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.”

How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms include the meaning of the keyword.
Their ad will appear if the search terms have the same meaning as the keyword.
Their ad will appear if the search terms contain all three of the exact keywords.
Their ad will appear if the search terms are related to the keyword.

27. You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible.

In which two ways can Google Ads help?

Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.
Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.

28. Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

Consent mode
Broad match
Enhanced conversions
Smart Bidding
Global site-wide tagging

29. With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

With Google AI, marketers no longer need to invest in high-quality image assets.
With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.

30. What are three benefits of opting-in to automatically apply recommendations?

You’ll be opting into Smart Bidding automatically.
You can opt in without increasing your budget
You’re regularly implementing best practices to your Google Ads accounts.
You’ll see improved campaign performance
You’ll be automatically implementing responsive search ads.

31. Your marketing company has created an enticing ad that receives many clicks relative to impressions.

What effect could the ad have on the Google Ads auction?

The ad’s quality could reduce cost-per-click by at least 40%.
The higher expected click-through rate could lead to a higher Ad Rank.
The advertiser could receive more bids in the auction.
The ad could lead to a higher cost-per-click for the advertiser.

32. What are two ways optimization score can help marketers succeed?

Uses Google AI to plan campaigns without the need for input.
Speeds up implementation for enhancements to campaigns.
Determines which campaigns to prioritize for improvements.
Documents campaign budget for marketing teams.

33. Assets assist in providing users with which two things they want from their search queries?

Product and service comparisons
Attractive imagery
Information based on their moment
Relevant information

34. What determines whether a Search ad shows in the results for a query, and in what position?

Asset impact, which includes sitelinks and image assets.
Ad quality, which is based on ad and website relevance.
Ad Rank, which is based on a variety of factors to show useful ads.
Bids, which is how much marketers will pay for a click.

35. Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form.

Which campaign objective aligns with this business’s goals?

Brand awareness and reach
Leads
Website traffic
Product and brand consideration

36. Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.

37. You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure.

What action should improve the ad relevance?

Adding more negative keywords.
Highlighting product uniqueness.
Focusing on connecting to a wider audience.
Improving the navigation of the landing page.

38. How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.

39. The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal.

What result can they achieve by selecting leads as the goal?

Encourage consumers to purchase electric cars.
Promote videos about the business mission.
Have more people view the company’s website.
Increase email list signups from potential consumers.

40. What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

The appropriate bid can often be a static target that’s challenging to reach.
The customer journey has become more complex and therefore bids should be based on general user behavior.
If you don’t bid efficiently, you could miss valuable conversions.
User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

41. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.

Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
An investment of $8,400 to generate 1,400 conversions and a CPA of $6.
An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
An investment of $9,100 to generate 1,300 conversions and a CPA of $7.

42. After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

Use contextual signals
Use responsive search ads
Monitor Quality Score.
Be mindful of negative keyword targeting.
Use cross-device reporting

43. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.

What are these principles?

Sales, consideration, and integrity
Relevance, control, and results
Influence, awareness, and promotion
Growth, reach, and traffic

44. Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.

What automated bidding strategy should she use in her campaign?

Target impression share
Maximize clicks
Target return on ad spend (tROAS)
Maximize conversions

45. What’s one way Google AI helps marketers connect with potential customers?

Google AI defines business goals for marketers based on their offline conversion data.
Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
Google AI understands nuance in human language and connects marketers with people searching for what they offer.
Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.

46. What are the two current keywordless campaign types that marketers can use to drive incremental reach?

Expanded text ads
Dynamic Search Ads
Performance Max
Responsive search ads

47. Which searches can an ad show for broad match keyword “car window repair?”

replace car window
automobile glass replacement
second-hand cars for sale
cars for sale

48. Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.

What does this mean?

The campaign is performing better than 75% of all search campaigns.
The campaign is performing 25% under budget, as defined by Theo.
The campaign could improve by following the listed recommendations in Theo’s account.
The campaign needs a 75% improvement to be fully optimized for Theo’s goals.

49. Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business.

Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Performance Max
Search
Discovery
Video

50. Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Bidding keyword report
Auction analysis
Performance strategy planner
Bid strategy report

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