The “Grow Offline Sales Certification” is for businesses and individuals who want to improve their offline sales strategies. This program provides essential skills and techniques to engage customers in physical settings, increase sales, and drive revenue growth. By focusing on practical applications and real-life examples, participants will learn about customer behavior, sales tactics, and relationship building to succeed in the competitive offline market.

Grow Offline Sales Assessment Passing Score — Grow Offline Sales Certification

How to get Free Grow Offline Sales Certification?

Do you know how to get free Grow Offline Sales Certification from Google or other sources? It’s very easy if you follow these 3 steps:

1. Google Skillshop

Google Skillshop provides free courses and certifications. You can get the Grow Offline Sales certification online. Here’s how to get it:

Visit Skillshop: Go to Google Skillshop.
Sign in: Log in with your Google account or create a new one.
Search for the Course: Find “Grow Offline Sales” or similar certifications using the search bar.
Enroll in the Course: Click on the course and start learning.
Complete the Modules: Study all modules and quizzes at your own pace.
Pass the Exam: Take the certification exam and score high enough to pass.

Once you finish, you’ll get a free certification that you can add to your LinkedIn profile or resume.

2. Other Free Platforms

Look for other free platforms that offer certification.

Coursera/LinkedIn Learning: These platforms sometimes offer free trials or scholarships for marketing courses, including offline sales growth strategies.
HubSpot Academy: Check their free certifications for marketing and sales.

3. Local or Regional Google Events

Google often hosts free workshops or training events that include certifications. Watch for announcements from Google’s Grow with Google initiative.

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Grow Offline Sales Assessment Exam (All Questions & Answers)

Welcome to the Grow Offline Sales Assessment Exam! This exam helps you assess your knowledge and skills in offline sales. It covers important topics like customer engagement, effective sales techniques, and market understanding.

Grow Offline Sales Certificate — *Grow Offline Sales Certification achieved by Bhupati Barman from Skillshop.*

In this guide, you will find all the questions and answers, making it easier to prepare for the exam or improve your sales skills. Whether you’re a beginner or want to enhance your expertise, this resource supports you on your path to success in offline sales. Let’s begin studying for the Grow Offline Sales Certification!

1. What campaign objective would you set when creating a Performance Max for store goals campaign?

Local store visits and promotions
Sales
Leads
Website traffic

2. Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

Find different offline advertising channels to reach your customers
Meet customers wherever they’re at in their digital shopping journey
Create a separate marketing strategy for online and offline channels
Encourage customers to shop in your preferred channel

3. What are the three Offline Sales approaches? Choose three.

Omnichannel
Store-Centric
Online
Omnichannel + Store Centric
Online + Omnichannel

4. What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?

Include all products from the local product inventory feed
Segment products by availability and product type
Segment products by performance and business goals
Include all products from the local product feed

5. After you upload the local product inventory feed and set a feed schedule, what should you do next?

create a Local Inventory Ads campaign
enable Local Inventory Ads program
upload locations in Business Profile
request inventory vertification

6. Which of these is a traditional offline advertising channel?

Display Remarketing
Email
Social Media
Radio

7. You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

Affiliate location extension with a Global Location Group
Affiliate location extension with a Google-curated Chain
Location extension with Business Profile
Location extension with a Google curated chain

8. What non-Google Ads signals are used to model store visits?

GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
Interaction with a location extension or affiliate location extension
Interaction with an online ad then a visit to the physical store location

9. What’s a benefit of Local Inventory Ads?

You can set up and drive foot traffic at your location using location extensions.
You can generate leads by encouraging customers to sign up for a monthly newsletter.
They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
You can set up keyword targeting in your campaign to reach the right customers at the right time.

10. You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

Set one campaign per location
Set one campaign per region
Set one campaign per city
Set one campaign per country

11. What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.

Cost-per-click (CPC)
Cost-per-impressions (CPM)
Target Cost-per-Action (tCPA)
Target Return on Ad Spend (tROAS)
Maximize Conversion Value

12. In which scenario would you use a store-centric approach?

An eCommerce website looking to optimize online performance and return on investment across the online customer journey.
A business that would like their in-store customers to sign up for their monthly newsletter.
A local internet provider that is looking to secure leads online to promote their new service bundle.
A grocery company looking to grow foot traffic to their physical locations and promote available products

13. What’s the recommended minimum frequency update for the local product inventory feed?

daily
monthly
quarterly
weekly

14. What’s one way you can engage with your team when developing an online-to-offline strategy?

Meet with each team separately to learn about their O2O strategy
Ask thought-provoking questions to align on customer and business goals
Follow a traditional marketing structure designated online and offline teams
Set separate online and offline KPIs and business objective for each team

15. Besides store visits, what’s another input needed to measure store sales?

surveys
maps engagements
ad engagements
location extension information

16. When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?

5 million
500,000
1 million
100,000

17. What’s the purpose of Google Merchant Center?

Merchant Center lets you create and edit affiliate locations and location extensions
Merchant Center lets you manage how your in-store and online product inventory appears on Google.
Merchant Center lets you manage your store information and how it appears on Google
Merchant Center lets you create, manage, and run your campaigns

18. When might you use an omnichannel shopping campaign approach?

When your ecommerce and in-store products have a strong overlap
If you don’t have a eCommerce website
When your ecommerce and in-store products do not have a strong overlap
If you have separate online and offline budgets

19. You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?

Local Actions
Ad Actions
Store Visits
Store Sales

20. You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?

Merchant Hosted Local Store Front
Product Hosted Local Store Front
Google Hosted Local Store Front
Shopping Hosted Local Store Front

21. What engagement is reported as local actions?

Website interaction
Clicks to Call
Read Reviews
App Reviews

22. There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?

Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.
Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.

23. You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?

Campaign level
Ad level
Account level
Ad group level

24. What’s a key benefit of Performance Max for in-store goals?

Manual controls for stronger performance
Automed budget to optimize on performance
Customizable campaign settings to meet specific business goals
Goals-based for maximizing your offline marketing goals

25. What’s a benefit of pickup later?

Lets you show products that are displayed in your store but are not available for immediate purchase
Lets you show products that are available for pickup outside your store
Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.
Lets you show products that haven’t been released yet

26. How are store visits measured?

When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
When users make a purchase in store, Google attributes those store visits back to ad conversions.
When users see your ads and then visit your store, Google attributes those store visits back to the ad views
When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.

27. While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.

creative combinations
budget
bids
ad creatives
ad placements

28. What information is displayed using location extensions linked through a Google Business Profile?

Reviews
Products
App
Call button

29. What’s a control group?

It’s a group included with the experiment but are still partialy separated from the experiment.
It’s a group separated from the rest of the experiment.
It’s a group separated from the rest of the experiment but are still included in the test.
It’s a group included with the experiment.

30. In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.

Hotel
Auto
eCommerce
Quick Service Restaurant
Retail

31. Which two of the following are requirements to report store visits? Choose two.

Search Keywords
Set up a location extension or affiliate location extension
Link a Business Profile account
Sufficient data to pass model quality and privacy thresholds

32. The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.

Set separate goals and KPIs for each team
Incentivize teams with unified goals and KPIs
Suggest organizational changes to meeting structure, media budgets and KPIs.
Get to know different teams and what they’re measuring to track against their goals
Encourage siloed organizational structure, budgets, and meetings

33. What may happen if you optimize towards online conversions only?

You may miss out on potential customers who show interest in your product.
You may miss out on potential customers who engage across all ad formats
You may miss out on potential customers who watched your ad
You may miss out on potential customers who purchase offline only or research online but buy in-store.

34. What is one automation tool that helps optimize to online and offline shoppers?

Dynamic ad insertion
Smart Bidding
Manual Bidding
Sitelinks

35. How do you calculate how much a store visit is worth to your business?

(Online purchase rate) x (in-store average order value) = Store visit conversion value
(in-store average order value) x (Online purchase rate)= Store visit conversion value
(In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
(In-store purchase rate) x (In-store average order value) = Store visit conversion value

36. In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.

Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.

37. When would you use an affiliate location extension?

When an advertiser sells products or services through business-to-business commerce
When an advertiser sells products or services through a location they own directly
When an advertiser sells products or services through locations they do not own
When an advertiser sells products or services to other manufacturers

38. You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.
Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.

39. What manual input will you need to provide when setting up a Performance Max for store goals campaign?

ad creatives
bids
creative combinations
ad placements

40. What’s a priority for the store marketing or traditional marketing team?

Grow digital sales through digital marketing channels.
Grow in-store sales through a range of marketing channels.
Grow top-line sales through eCommerce
Grow in-store sales to franchisees.

41. What is the recommended budget and time to run your Performance Max for store goals campaign?

Run for at least 10 days with a $250 daily budget
Run for at least 30 days with a $500 daily budget
Run for at least 10 days with a $500 daily budget
Run for at least 30 days with a $250 daily budget

42. You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?

User-based
Incrementality
Campaign Experiments
Geo-X

43. Which method can you use to determine if an ad drove incremental results?

User-Based
Store-Based
Product-based
Geo-Based

44. What’s an action Omnichannel customers take when deciding to make a purchase?

Omnichannel customers interact with a product or service at the store versus digitally
Omnichannel customers make purchases in silos, either online and in-person
Omnichannel customers interact with a product or service digitally multiple times before purchasing
Omnichannel customers make purchases in-store only and account for disproportionately more sales

45. What attribute is required in a local product inventory feed?

product_type
store code
item_code
location ID

46. What is a geo-based experiment?

Geo experiments use random geographic regions assigned to control group.
Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
Geo experiments use random geographic regions assigned to test group.
Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.

47. Which location data source requires you to set up an account and link it to Google Ads?

Google Ads
Business Profile
Google curated chains
Google Merchant Center

48. When is it recommended to use a location extension over a affiliate location extension?

When you sell your products or services at other retailers and want to encourage people to visit the store location
When you sell products or services in stores that share the same brand
When you sell your products or services to large chain and small businesses
When you own your own business and you want to encourage people to visit your location

49. What is incrementality?

It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
It’s a top-level modeling to understand what drives sales including media and all possible external factors
It’s a way to test variations of ad creative against each other
It’s near real-time attribution to fuel short-term business and bidding decisions

50. You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?