Search Ads 360 Certification Exam Answers 2025

The Search Ads 360 Certification Exam checks your knowledge and skills in using Google’s Search Ads 360 platform. This certification shows that you can manage and improve search campaigns, analyze performance data, and use advanced platform features. Preparing for this exam will improve your understanding of search advertising best practices and give you the skills to succeed in marketing.

Free Skillshop Search Ads 360 Certification Exam and Answers

*Search Ads 360 Certificate gained by Bhupati Barman from Skillshop.*

The Free Skillshop Search Ads 360 Certification Exam and Answers resource helps digital marketers prepare for the certification exam. This guide includes 50 questions and detailed answers on key topics related to Google’s Search Ads 360 platform. Using this resource, candidates can improve their understanding of search campaign management, optimize their strategies, and boost their chances of passing the exam. This study aid is a useful tool for anyone wanting to enhance their skills in search advertising.

Google Search Ads 360 certification questions and answers at a glance. All answers are marked black color and bold.

1. What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?

Tools & Settings
App Switcher
Overview page
Performance Center

2. Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?

Bid strategy performance isn’t a business goal of theirs.
Their bids were too low to show any performance.
Their bids were too high to show any performance.
Bid strategy performance isn’t reported in custom columns.

3. Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?

Set up custom dimensions within their campaign structure
Set up labels within their campaign structure
Set up templates within their campaign structure
Set up audiences within their campaign structure

4. Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Custom formula and custom conversion
Custom formula and custom labels
Custom conversion and custom labels
Custom dimension and custom formula

5. Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Optimize keyword creations
Track performance
Apply budget bid strategies
Automate workflows

6. Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

Change history
Bulk actions
Edit
Sync

7. Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

There are too many keywords included in the bid strategy.
The model was created during the bid strategies learning period.
Historical data is transferring to the new model created.
The number of clicks and conversions falls below the data requirements.

8. Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Conversion
Dimension
Reporting
Label

9. Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?

Connect their Looker Studio account to Search Ads 360
Connect their social media accounts to Search Ads 360
Connect their Google Ads account to Search Ads 360
Connect their Google Analytics 4 account to Search Ads 360

10. Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Audience segments
Custom dimensions
Labels
Templates

11. Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

Advertiser account
Manager account
Client account
Submanager account

12. Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?

Keyword groupings
Automated channel groupings
Custom channel groupings
Multichannel groupings

13. From what option in the navigation menu of Search Ads 360 can labels be created?

Settings, campaigns, and Performance Center
Campaigns, ad groups, and keywords
Audiences, Performance Center, and recommendations
Campaigns, audiences, and keywords

14. Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Data-driven attribution
Budget bid strategies
Conversion cart data
Custom Floodlight variables

15. What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

Conversions
Templates
Bulksheets
Rules

16. At what level should you evaluate performance for your Search Ads 360 bid strategies?

Ad group
Campaign
Keywords
Portfolio

17. Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?

Tools & Settings
Performance Center
Campaign tab
Bid strategy report

18. Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?

Lowest price for each route
Price options for each route
Average price for each route
Highest price for each route

19. If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Budget bid strategies for clicks
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Budget bid strategies for conversions

20. What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?

Google Analytics 4
Performance Center
Display & Video 360
Looker Studio

21. How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time.
Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments.
Google Ads auction-time bidding optimizes bids in real time, while Search Ads 360 intraday bidding adjusts bids several times a day.
Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, while Search Ads 360 intraday bidding helps set precise bids for every auction.

22. Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?

Report Editor
Labels
Keywords
Templates

23. Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?

Account picker
Navigation menu
Tools & settings
Data card

24. Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

Client accounts
Submanager level
All account levels
Manager level

25. Where can you apply labels within your Search Ads 360 campaign?

Labels can be applied to bid strategies, campaigns, keywords, and ads.
Labels can be applied to bid strategies, dimensions, campaigns and ads.
Labels can be applied to ad groups, campaigns, bid strategies, and ads.
Labels can be applied to ad groups, campaigns, keywords, and ads.

26. The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?

Return on ad spend (ROAS)
Impression share
Total number of clicks
Return on investment (ROI)

27. How many Facebook accounts can be linked to Search Ads 360 at a time?

One
Four
Two
Three

28. What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

Two to three conversion cycles
One conversion cycle
Four conversion cycles
Five to six conversion cycles

29. What are three key functionalities of Search Ads 360?

It provides insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and has deep integrations across other Google products.
It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products.
It provides granular insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and provides a single platform for managing campaigns.
It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts.

30. What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

Submanager account
Campaign account
Manager account
Engine track account

31. Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?

They didn’t make optimizations or adjustments post-bid strategy launch.
They began the evaluation between one to two weeks.
They began the evaluation after week four.
They reviewed performance data after conversion delay cycles passed.

32. What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?

Performance Max, Shopping, Display
Shopping, Performance Max, Display
Shopping, Performance Max, Search
Performance Max, Search, Display

33. Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Conversions
Return on ad spend (ROAS)
Return on investment (ROI)
Engagements

34. Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?

They can use templates.
They can use custom dimensions.
They can use labels.
They can use automated rules.

35. Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

Budget bid strategy
Data-driven attribution
Conversion cart data
Google Ads auction-time bidding

36. Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Multichannel groupings
Custom channel groupings
Keyword groupings
Automated channel groupings

37. You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?

Looker Studio
Google Analytics 4
Performance Center
Report Editor

38. What Google products can Search Ads 360 integrate with?

Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager
Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query
Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query
Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query

39. Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Labels
Templates
Segments
Conversion columns

40. Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Conversion cart data
Budget bid strategies
Custom variables
Custom metrics

41. What’s Search Ads 360?

Search Ads 360 is a marketing management tool that allows you to manage, automate, and optimize your search engine marketing campaigns in real time and at scale.
Search Ads 360 is a marketing management tool that allows you to budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time.
Search Ads 360 is a marketing management tool that allows you to budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale.
Search Ads 360 is a marketing management tool that allows you to manage, automate, and optimize your search engine marketing campaigns in real time in groups of 20 campaigns at a time.

42. What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?

Write automated rules
Create formula columns
Change keywords
Build custom reports

43. When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

Weeks six to eight
Week one
Weeks two to three
Week four

44. When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Learning period
Conversion delay

45. If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

Labels
Custom dimensions
Inventory management
Audience segments

46. Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?

Some accounts are managed within manager accounts, and you have campaign access.
Some accounts are managed within manager accounts, and you have submanager account access.
All accounts are managed within submanager accounts, and you have submanager account access.
All accounts are managed within campaigns, and you have campaign-only access.

47. How many bid strategies can each Search Ads 360 campaign have?

48. Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?

Performance Center
Experience Hub
Insight Card
Report Editor

49. You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution
Conversion cart data
Budget bid strategies
Custom Floodlight variables

50. You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?