What are three efficient ways for marketers to apply recommendations that impact optimization score?
- Review and apply individual recommendations within each of the categories.
- Review recommendations and make adjustments under campaign settings.
- Use “Apply all” to implement every recommendation with one click.
- Review and apply individual recommendations in your Keyword report.
- Opt in to apply certain recommendations automatically.
The correct answers are:
✅ Review and apply individual recommendations within each of the categories
✅ Use “Apply all” to implement every recommendation with one click
✅ Opt in to apply certain recommendations automatically
Why Correct?
Google Ads provides multiple efficient ways for marketers to improve their Optimization Score, which reflects how well a campaign is set up for performance. Each recommendation carries a specific weight, and applying them improves your score in real-time.
Let’s break down the three efficient methods:
1. Review and apply individual recommendations within each of the categories
Why it’s correct:
This is the most hands-on method. Google organizes recommendations into helpful categories like:
- Ads & assets
- Bidding & budget
- Keywords & targeting
You can go through each section, review suggestions, and apply only what makes sense for your goals.
Efficiency benefit:
You stay in control while still benefiting from performance-enhancing changes that improve your score.
2. Use “Apply all” to implement every recommendation with one click
Why it’s correct:
If you’re short on time or trust Google’s machine learning suggestions, you can use the “Apply all” button to bulk-implement all applicable recommendations.
Efficiency benefit:
Saves time by applying multiple high-impact suggestions instantly. Great for fast improvements across many campaigns.
3. Opt in to apply certain recommendations automatically
Why it’s correct:
Google allows advertisers to automatically apply certain types of recommendations, such as:
- Adding new keywords
- Updating ad assets
- Enabling suggested bid strategies
You choose which categories to automate, and changes are applied as new opportunities arise — keeping your score high with less manual work.
Efficiency benefit:
Campaigns are continuously optimized without you having to log in every day.
Why the Other Options Are Incorrect
| Option | Why It’s Incorrect |
|---|---|
| Review recommendations and make adjustments under campaign settings | The Recommendations tab is where you apply optimization suggestions — campaign settings are for structural adjustments, not optimization score improvement. |
| Review and apply individual recommendations in your Keyword report | The Keyword report helps analyze performance, but it’s not where Optimization Score recommendations are reviewed or applied. |
Summary Table:
| Method | Efficient? | Reason |
|---|---|---|
| ✅ Review and apply within each category | Yes | Gives control and improves score directly |
| ✅ Use “Apply all” | Yes | Fast bulk optimization |
| ✅ Opt in to auto-apply | Yes | Continuous improvement with minimal effort |
| ❌ Adjust under campaign settings | No | Not part of the optimization score process |
| ❌ Use Keyword report | No | Doesn’t connect directly to optimization score changes |
Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. You can also see more Google Ads Search Certification Exam questions.
- About the Author
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.