When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Maximize Clicks
- Target impression share
The correct answer is: ✅ Target Impression Share
Why Target Impression Share is Correct?
When your campaign goal is visibility, you’re essentially saying:
“I want as many people as possible to see my ad.”
That’s where Target Impression Share shines — it’s a bidding strategy designed specifically to help your ad show up in the most visible places, like:
- The top of the search results
- The absolute top (very first spot)
- Or just to appear somewhere on the first page
Real-life Example:
Let’s say you’re launching a new product or brand and you want people to recognize your name. Even if they don’t click right away, you still want to be seen.
Target Impression Share helps you do that by focusing on showing your ad more often and in prominent positions.
Quick Comparison:
| Strategy | Focus | Good For |
|---|---|---|
| eCPC | Conversions | Getting more sales or leads, but still keeps control over CPC |
| Maximize Clicks | Traffic | Getting more people to visit your site |
| Maximize Conversions | Results | Getting more purchases or sign-ups |
| Target Impression Share | Visibility | Making sure people see your ad, especially at the top |
So if your goal is being seen, go with Target Impression Share. It’s like saying,
“I don’t just want to be in the race — I want to be at the front!”
This question also helps you prepare for the Google Ads Search Certification exam.
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Lata Bala is a Founder and CEO of Mite Art, as well as an Entrepreneur. She has established yourself as a leading figure in the online world. With expertise in blogging, SEO, research, content writing, and internet marketing. She loves traveling and discovering new horizons. Continue for more info and see her more stories.